Recursos gratuitos para profesionales de marketing B2B

(Marketing b2b)

Recursos de marketing

Hemos compilado nuestro conocimiento en recursos prácticos y descargables. Guías, herramientas, plantillas y estudios diseñados específicamente para equipos de marketing y ventas B2B en México. Todo gratis, sin compromiso.

Barómetro B2B México

El primer estudio integral sobre el estado del marketing digital en empresas B2B mexicanas. Datos de 200+ empresas sobre presupuestos, canales, tecnologia y tendencias.

HERRAMIENTAS INTERACTIVAS

Calculadoras, assessments y generadores para optimizar tu marketing B2B. Herramientas practicas que puedes usar hoy mismo.

GUÍAS DESCARGABLES

Guías completas sobre marketing digital B2B, SEO industrial y ventas consultivas. PDFs descargables con todo lo que necesitas saber.

PLANTILLAS

Plantillas editables para tu estrategia: calendarios editoriales, briefs de contenido, checklists SEO y más.

WEBINARS

Grabaciones de webinars sobre marketing digital, SEO y ventas B2B. Contenido educativo presentado por expertos.

GLOSARIO B2B

Más de 100 términos de marketing digital y ventas B2B explicados con claridad. Tu diccionario de referencia.

Services

Content creation
Social strategy

(The challenge)

Nectar Café had established itself as a cozy local spot, beloved by regulars for its atmosphere and quality. Yet the brand faced three key issues:

  1. A lack of distinct visual identity meant the cafe didn’t stand out in a crowded market.
  2. Digital presence was minimal — social media posts were inconsistent and lacked strategic focus.
  3. Foot-traffic growth and online visibility had plateaued despite strong in-store reviews.

(The solution)

We partnered with Nectar Café to rebuild their brand from the ground up and lift their visibility online and off. Our approach comprised:

Brand Strategy & Identity
  • Conducted a workshop to define the cafe’s personality, audience, and unique value (community, comfort, craft).
  • Developed visual and verbal identity: refreshed logo, colour palette, typography, brand voice.
Creative Design & Collateral
  • Redesigned in-store signage, menus, packaging, and takeaway materials to reflect the new identity.
  • Created a library of high-quality assets: hero photography, lifestyle imagery, stylised typography for social.
Digital Marketing & Social Strategy
  • Launched a content calendar covering Instagram and Facebook: weekly posts, stories, promotions to engage local audience.
  • Ran targeted local-area ads to bring new visitors: “Come discover us” offers with limited-time specials.
  • Implemented simple analytics tracking: foot-traffic uplift, engagement rates, new-follower growth.

The Impact We Made

+34%

Social media followers

+28%

Website traffic

+19%

In-store sales

+42%

Engagement rate

(Testimonial)

Working with the team was a game-changer for our café. They helped us discover what makes us unique and brought it to life — online, on-site, everywhere. We now feel confident that our brand is as warm and inviting as our coffee.

Maria Lopez

Owner & Founder, Nectar Café